B2B marketing inspired by Marketo co-founder

Today's buyers are more informed, skeptical, and have a different buying journey compared to those of the past. The traditional lead-gen tactics just don't cut it anymore and we've done away with the traditional B2B marketing playbook we all know. Things are different, and your marketing strategy should be, too.  

Jon Miller, co-founder of Marketo, former CMO of Demandbase, and former CEO and founder of Engagio, sat down with Nohar Zmora, VP Brand & Strategic Marketing at Kaltura, at Kaltura Connect on the Road 2024 in San Francisco where he spoke about everything B2B marketing. And we just couldn’t wait to share it with you in this exclusive, re-broadcast session! In this webinar, you’ll get Jon’s proven tactics to: 

• Build brand awareness and reputation that attract ideal customers 
• Create valuable content that engages and educates, not just generates leads 
• Leverage new go-to-market strategies to find high-value prospects 
• Align your sales and marketing teams for maximum impact 

 Don't miss this opportunity to learn how to thrive in the ever-evolving B2B landscape from Jon! 

This webinar may be a re-broadcast of his incredible session, but the Q&A session with Nohar will be live. Come ready with your questions!